Study the actual work.
A useful reference is more than a label. Composition, color, rhythm, and detail can inform a clearer brief.
CREATIVE INTELLIGENCE / CURIOSITY WITH DIRECTION
A sharper eye.
A stronger starting point.
Good creative work begins with looking, connecting, and making choices. Explore research and reference-building workflows that give an idea more substance before production.
LORA / A SENSE OF DIRECTIONEXPLORE ↓
Find the composition.
Explore the relationships between hierarchy, space and repeated forms.
CONCEPTUAL ILLUSTRATION · NO LIVE ACTIVITYFROM REFERENCE TO DIRECTION
Give the idea
something to build on.
Find the meaningful relationships.
Compare references, identify patterns, and explain what is useful for the project at hand.
Make an intentional choice.
Turn research into a proposed direction for a person to review, refine, and approve.
01 / FORM
02 / STRUCTURE
03 / RHYTHM
EXPLORE THE CONNECTIONS
A reference library
with a sense
of direction.
The taste map is an exploratory view of creative categories and their relationships. Use it to start a conversation about the references, constraints, and direction of a project.
Explore the taste mapCURIOSITY WITH A DESTINATION
Bring the idea that needs direction.
Explore a research brief, reference study, or visual direction around your creative question.